> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.aloha.co/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Mark Ups

Aloha provides the ability to adjust pricing strategies based on different OTAs (Online Travel Agencies). With this feature, properties can increase or decrease their rates by a certain percentage for each sales channel. This helps maximize revenue while staying competitive in the market.

To apply a markup or discount, follow these steps:

1. Select the sales channel you want to adjust.
2. Choose whether to increase or decrease the rate.
3. Enter the percentage of adjustment.
4. Click "Update" to apply the changes.

Using this tool ensures that your pricing remains flexible and optimized according to market conditions and booking trends.